Utm Variables. May 16, 2025 · Learn how UTM tracking works, why it’s essentia

May 16, 2025 · Learn how UTM tracking works, why it’s essential, and how to create UTM codes for your marketing campaigns. Use utm_source, utm_medium, utm_content, and utm_campaign to differentiate links from different ads and emails and to differentiate the multiple links within each ad and email. Learn more here. How To Set Up UTM Links Choose a UTM Link Generator: There are online tools like Google's Campaign URL Builder that make generating UTM links easy. com? product=1234 &utm_source=google How URL parameters work There are two types of URL parameters that you can use in your ad’s tracking template or custom parameter: Content-modifying parameters pass information to the landing page and are required to be set in the final URL exclusively. Mar 1, 2025 · If for some reason, you need to extract all the query parameters of the URL and have them as a single variable, you can use the JavaScript variable type of Google Tag Manager (because the URL variable can return the value only of a single parameter). Learn about UTM parameters, best practices for using them, and how GoodMetrics makes it easy to track your campaigns. UTM (Urchin Tracking Module) parameters, also called UTM tags or UTM code, are small bits of code you can add at the end of your normal URL to track the traffic that clicks that specific link. io will take care of the rest. UTM variables allow you to insert your own user-defined campaign source data into Google Analytics reports. snwirhz0
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